These successes include major involvement in major aspects of the 1996 Olympic Games in Atlanta, tourism development for Mexico and Volusia County, Florida, Callaway Gardens, new venture start-ups, IBM, Sea World, Disney, SBC Communications, Rayovac, Home Depot and AT&T.
Jim Rossi
President
Jim Rossi is a business and marketing strategist who has been a key player in several noteworthy new business launches as well as the repositioning and revitalization of a number of existing products and services both in the areas of consumer and business-to-business marketing.
In 1987, Mr. Rossi co-founded the Business Strategy and Marketing consultancy, Mark v Net Partners, after serving as a Marketing Director for Xerox Learning Systems.
As a Founding Partner, Jim assessed, developed and implemented new business opportunities and marketing strategies for Mark v Net's impressive client list including:
American Express
AT&T
Atlanta Committee for the Olympic Games
Busch Entertainment (Busch Gardens and SeaWorld)
Cendant Corporation
Century 21, Days Inn
Gannett Newspapers
USA Today
General Electric
GE Financial
Hilton Grand Vacations
Home Depot
IBM Global Services
MCI
MasterCard International
Montgomery Ward
Rayovac
SBC Communications
Wal*Mart.
As a pioneer in the area of customer loyalty management played a strategic role in the launch of several major loyalty programs including Air Miles, Frequent Shoppers Advantage (190 brands of packaged goods), and National Car Rental's Emerald Club.
Jim has authored, produced and directed several plays and performance pieces in the New York metropolitan area.
Mr. Buckland has over 15 years of executive marketing, sales management and strategic planning experience with significant P&L responsibility. This includes managing budgets in excess of one hundred and fifty million dollars.
Mr. Buckland's accomplishments include:
Development and execution of strategic marketing relationships for the Country of Mexico in the North American Market. Last year this project was the winner of the Travel Trades world award for the most effective industry campaign in the world that resulted in tourism to Mexico increasing by 8%.
Volusia County, Florida Executive Director
As director of economic resources for Volusia County, Mr. Buckland was cited by the
Daytona Beach News Journal as being a."high profile community activist responsible for some of the most politically sensitive and economically beneficial legislation passed in Volusia County history.
While with the county he managed its most important economic resources Mr. Buckland was responsible for over one thousand employees in the following departments: The Daytona Beach International Airport, All of the Volusia County Beaches, the Ocean Convention Centre, An independent taxing district which funded the Port Authority, two police departments, and the counties Parks and Recreation department.
While with Volusia County, Mr. Buckland sold one of the first public private sponsorships in the Country with the Coca-Cola Company. Subsequent to this relationship Coca-Cola used this business model in a variety of other municipalities and school boards around the country.
Atlanta Committee for the Olympic Games Marketing Director
While at the Atlanta Olympic Games Mr. Buckland launched and managed the most successful Olympic ticket sales effort in the history of the Olympic Games by leveraging strategic relationships, and the selling of sponsorships.
Walt Disney World, Mr. Buckland managed the marketing for the Resort division. During his tenure Disney successfully doubled their hotel and meeting space inventory on property with minimum cannibalization of existing properties on site.
Jack Daley
Chief Operating Officer
Mr. Daley is an accomplished senior leader with a wealth of experience. Most recently, he was with AwardTrack, a start-up company specializing in loyalty solutions technology. He joined AwardTrack in November of 1999 and brought his breadth of experience in Business Development, Marketing, Management, Client Relations and Operations to the Company. In his capacity of EVP he was responsible for Worldwide Business Development, Client Services and Marketing. He was instrumental in focusing the business towards its strategic fit in the marketplace and the ultimate sale of AwardTrack to 24/7 Media, Inc. in February of 2000. A proven leader in the field, he was responsible for the successful development and integration of AwardTrack's first group of strategic partners and the rapid growth plans for the Company. He negotiated the sale of AwardTrack from 24/7 Media to Pass Privilege in February of 2001 and stayed with Pass Privilege through December of 2001 for the transition.
Mr. Daley joined AwardTrack after leading Internet Business Development for MemberWorks, Inc. He was responsible for identifying, developing, closing and managing strategic relationships. During Mr. Daley's tenure, multiple relationships with major internet organizations were forged and the successful implementation of MemberWorks' product distribution on the internet was developed.
Prior to joining MemberWorks Mr. Daley was VP Business Development at Cendant Corporation. Hired to develop and implement cross marketing programs between the brands of HFS, he also worked on the operational integration between HFS and CUC to form Cendant Corporation. Mr. Daley's efforts contributed programs that generated incremental revenues and demonstrated the synergies between the Cendant Operations.
Mr. Daley began his career in retail, culminating in the role of directing all retail operations for the 1996 Olympic Games in Atlanta. An integral part of the financial success of the Games, Mr. Daley's efforts lead to merchandise revenues and profitability far in excess of projections and previous Games' results. Mr. Daley developed and managed multiple relationships between Governmental Agencies, Concessionaires and Licensees.
Mr. Daley has also held senior management positions at Callaway Gardens, Aramark and began his career with John Wanamaker's Department Stores.
Mr. Daley earned his MBA from St. John's University and a BA from Villanova University.
Scott W. Anderson
Strategic Advisor
Scott W. Anderson is the founder of High Country Consulting. Focused on the hospitality and finance industries, Mr. Anderson brings his wealth of experience to a wide list of clients.
Prior to starting his own company, he was President and CEO of SWAN Inc. (Service World Network), a convergence company bringing together terrestrial hospitality services, such as Hotel Management, Reservation Distribution, Insurance and Purchasing in a new and innovative way through the use of Internet and intranet sites. SWAN also provides full ASP services in Property Management Systems, Yield Management, Sales and Catering, and Back Office accounting. By offering integrated solutions and knowledge needed to run a property smarter, more competitively and more cost-effectively, SWAN fulfills its promise of “Answers not Software, Knowledge not Data.”
Mr. Anderson is a 30-year hotel veteran, having held positions with Westin Hotels, and serving as President and CEO of both the Hotel del Coronado and Callaway Gardens. In addition, Mr. Anderson served as Managing Director for the 1996 Olympic Games, where he was responsible for Games Services, which included Ticket Sales, Food and Beverage, Merchandise, Hotel Accommodations, Sponsor Hospitality and Marketing.
Most recently, Mr. Anderson served as Executive Vice President of the Travel Division of Cendant Corporation. In that capacity, Mr. Anderson directed the Internet vision for Cendant's Travel group, including eight hotel brands (Days Inn, Ramada, Howard Johnson, Wingate, Super 8, Travelodge, Knights Inn, and Villager), Avis rental car and RCI timeshare.
Mr. Anderson is a 1972 graduate of Washington State University's Hotel Administration program. He presently serves as Vice Chairperson of AH&LA's E-Commerce Committee. Mr. Anderson has held many volunteer positions within the industry, including President of the California and Georgia Hotel Associations, Chairman of AH&MA's Resort Committee and board member of the AH&MA. He has two children and is married to Maggie.
